so i want you to think about if you're ananimal. and you live in the jungle. i know this sounds crazy and all the soundsyou hear, all this stuff. but you are so naive about how all the otheranimals in the jungle are wired and you're trying to survive.
Types Of Service Dogs, how long do you think you would last in thatjungle as any animal? how long do you think you would survive? one day? six hours?
12 hours? how long? not a long time. all it takes is one evening. and you go out there to try to do some [smack],you're someone's prey, and you're dead. that's exactly how it is in the world of business. if you don't study other personalities andhow they're wired, and if you don't study how this kingdom of entrepreneurship. it's not animal kingdom.
i can call it the entrepreneur kingdom isinfested with all of these different personalities. you ain't going to last a long time in business. last night i was having a conversation withmy five-year-old son, tico, also patrick gabriel bet-david, and i always ask him the question,"daddy, what are the four most important things that we focus on as a family?" love, respect, improve and lead, right? and i say, "hey, do we bully?" no. "do we get bullied?"
and i asked him the question, "daddy, wholoves you?" he says, "daddy, you love me." and then last night he told me, "daddy, everyoneloves me." and i said, "daddy, i wish everyone lovedme, and i wish everyone loved you." sometimes we paint this picture of life asso perfect that our kids get surprised. and sometimes we paint this picture of businessso friendly and nice and you're going to become so successful and everyone wants you to winbig. and then [smack], you face someone that'snot like that, and then you're eaten alive. and you're saying, "wait a minute.
this sucks. everyone's horrible." no, it's just how people are wired. and by the way, i'll cover 15 different animalsand what their personalities are and how they're wired and how they view things and how theydecide and you can look at them as personalities of people you're going to do business with. you can't just say, "i am only going to dealwith people that are just like me!" nope. then you're going to do business with onlya couple of people.
because you've got to learn how to do businesswith all these different personalities. and some of them are going to rub you thewrong way. so let's get right into it. #1 is an eagle. an eagle flies solo. they're by themselves. their strength, they're strong. they're independent. they know how to feed themselves.
they don't need your help to feed them. but they're not a leader of another group. they're solo. i know how to make money. i'm good. i don't need your help. that's how they are. they are generally going to be okay for themselves,but if you decide to do business with somebody like that, just keep in mind, they're aboutthemselves.
you've got to position them in the right placefor you to get the best out of them. #2: next is a horse. very simple. hardworking. they're much about servanthood. they want to serve people. they're hardworking. they make incredible people running operations. they make incredible people in an environmentto make sure things get to get to work.
at times somebody needs to do the dirty work. it could take 20 hours every day over a three-weekspan. they don't have a problem doing it. just make sure you treat them right, becausewhen they kick, it hurts a lot. because when they kick, you're going to feelit. when you get a kick from these horses likethe one you just saw right here, it hurts a lot when that takes place. #3: shark and wolf. very similar.
let me explain to you about, like this guyhere who just came out. our little friend. do you think you were staring in jaws? who do you think you are? go back home real quick, i'm doing a video. see how scared these guys look? let me tell you something about these guys. here's sharks and wolves when you do businesswith them. sharks care about one thing.
and that's money, profit, making money. that's all it is. this is where their mindset is at, okay? they're willing to make money generally atall costs. when i say at all cost, they will go to theline. if the line is here, breaking the law, they'reright here is where they are. sharks. because it's all about money. now, sometimes wolves are dressed like sheep.
and if you don't know about it, they will[smack] eat you alive. now someone says, "well, should i never dobusiness with sharks and wolves?" no, it's okay if you do business with them,as long as your attorneys write the contract. not the other way around. if they write up the contract, i'm not doingbusiness with them. i had a couple of guys that wanted to do businesswith me and do certain things. i said, "nope. you have 66%, i'm 34, i'm not interested. because i'm not the one here that's all ofa sudden going to make a decision.
i don't have any interest in doing that part. because they're coming from here [shark/wolf]. now, if i'm better that they're going to makemoney, they will make money. you just need to know this personality. #4: next, rhino. rhinos are the ones that will work their tailsoff and put their head down and get to work. just sometimes on their way to wherever they'regoing, where their destination is, they break a lot of things. so they're not the most finesse - they don'thave finesse.
it's not about finesse with them. it's just, you want me to get over there? i'm going to get to that destination. i'm going to run through some trees. i may run though a couple of people. i may have stepped on a couple of animalshere. but i'm going to get to that place. so you need to know where to position a rhinowhen you're doing business with them. don't expect them to have a lot of finesse.
#5: next, sheep. unfortunately, sheep, in the world of politics,politicians get elected because they master how to communicate with them. see, they're not trying to get the votes ofsomebody who understands the games of politics. this [sheep] is how they get elected. and you need to understand as you're watchingthis, this is the last thing you want to be. most people, they say, "i am not a sheep. there's no way i'm a sheep. everyone is a sheep in something.
let me explain. if you never played the money game, investment,finance, real estate, you've never bought a home. you don't know anything about investments. you're a sheep in that world. and if you're not careful about educatingyourself about money, someone's going to take advantage of you, if you run into the wrongperson. so everyone is a sheep in something. you've just got to make sure you get educatedin the business that you're doing business
with and you definitely don't want to be asheep long term in the world of business because somebody will devour you. learn how to become a better business person. #6: monkey. let me tell you about monkeys. here's the good thing and bad thing aboutmonkeys in the world of business. they are so attractive and so entertainingbecause all they want to do is have fun. they're so much about monkeying around andhaving fun and telling jokes and all this other stuff, that they can actually convertyou into their show that they're putting up
and you don't get any business done. that's what they do. monkeys. they procrastinate a lot. they're more worried about hey, let's go havea beer afterwards. let's have fun afterwards. let's go to the club. that's what monkeys are doing. in the business, i did a lot of business withpeople who had this personality.
that was their priority. i had to know the difference and separatemyself to be focused on the business that was growing. next, a sloth. unfortunately, you're going to recruit andwork with a lot of people who are sloths. it's going to happen. lazy, nothing gets done. very slow. if they give you a deadline that's the 13th,they're not going to get it done until the
30th. if you tell them to get something done by1:00, tomorrow 4:00 in the afternoon, maybe. and if you say, "i'm so sick and tired ofdoing business with a sloth," either fire them, or you adjust to them. because they're not changing. that's how they are wired. a sloth, if you have them in your environment. many, many of them stay like this. a few of them change.
#8: next, a lion. lion is a controversial one because a lotof people love to say, "i'm a lion heart. i'm a lion! i'm a this. i'm a that." so many people think they're lions, but youeventually, it takes five, 10, 15, 20 years, sometimes to figure out who the real lionin an environment was. there are a lot of wannabe lions. there's a lot of people that are loud andmake a lot of noise like lions, but lions
is here [heart]. lion is not here [out there]. lion is how you perform during difficult challenges,all that other stuff. the one that talks a lot is the great promoter,but a lion is the one that's going to get the job done and everyone respects them. this is the leader. listen, one of my favorite quotes of all timesaid by a philosopher it's if lions could talk, we could not understand them. here's why.
lions are visionaries. they see the future. they see what it is to run the jungle. they see who's harmless. they see who can harm. they see who's playing games. the lion looks at the whole picture of thejungle. okay. they don't just look at one part of it.
they see what's going on. and they're good at, you know, becoming thekings in the world of business. you, as you're watching this, if you're eithera lion that's great, now the next goal is to make sure you also know how to breed otherlions who take over jungles in their own business, if you're in the business of building leaders. #9: next, we have snakes. you're going to face a lot of snakes in business. they're everywhere. you can't run away from them.
they're going to be in business. they're in politics. they're in families. they're in relationships. they're in your apartment building you'reliving in. you have neighbors in your community. you have people on t.v. people that are your friends, you don't evenknow, but they have snake tendencies. and they're always maneuvering.
they always have to have something on you. they're always. . . you've got to be careful with them. and by the way, for some that say i'll neverdo business with a person that's a snake, if you're doing business with a massive amountof people, there could be a couple of people on there. you've just got to keep your eye ready forthem, because you're probably doing business with them but you don't know about it. #10: next, cats.
cats are very strategic, calculating. you know because there's so much into survivalmode. you know how nine lives that hey, let me seewhat i can do to get this from here, and let me act like i'm not interested and i'm nothurt. or i don't care, but i really do. and i don't want to act like i care aboutany of this stuff. but i'm going to get what i want, becausei know how to play this game. that's cats. and by the way, it's attractive, but you alsogot to know who's the cat.
and the sooner you know who's the cat, thesooner you know how to adjust to the cat tendencies on how they are. #11: dogs, phenomenal. easy, loyal. great listeners. they great as a partner. they're great as a board that wants to takefeedback and they're very fair. and they're able to give you feedback on everything. they're not afraid to tell you the truth,but they're willing to listen to you.
encouraging. great, great partners and people to be inbusiness with. #12:dolphins, every company needs a dolphin. dolphins are extremely smart, and they'reincredible communicators. right? that's what they're known for. those are great combinations for people inbusiness. smart and communication? are you kidding me?
this is like a beautiful partnership to have. and they're non-stop. so workers that are thinking smart and communication,you're in a good place here. #13: fox - noncommittal. they don't ever fully commit. they're always afraid. they always think someone's after them. they always think someone's about to get thembecause they're wired like that, they think everybody else is wired like that.
you got to ask yourself the question, whyare foxes the way they are? why are they so, you know, paranoid abouteverybody? because you got to watch - they know who theyare. so they think everybody's like them. but the world's not like them. that's why they fall prey to foxes. because foxes are not committal, and theycome and they get what they want, and then all of a sudden [snap], boom! you're a prey.
too late. they took one of your people. they did one over here. they did one over there. and you lost a couple of people. that's foxes. they're very good at what they do. #14: chicken, chickens are just afraid. they're sensitive.
the smallest thing you say to them, they're,"i can't believe you said this, bawk bawk." you know. paul - that's a rooster. chicken. i told you chicken. that's a chicken. it's like the simple stuff i'm trying to getpaul to realize the different sound effects of animals. eventually we're going to figure this thingout.
paul, what do you think? yes? we'll figure this thing out here. so chickens are afraid. you tell them something and they back down. if you have somebody that works for you inyour environment. they don't know how to make decisions. they're always going to try to please everybody. they just don't make good leaders.
chickens don't. and if you're somebody that's watching thisand you're a chicken, and if you want to go out there and become somebody else, you maywant to start working on adjusting that, because in the world of business, you're not goingto make it too long. you know, just think about what meat we geta lot. we eat a lot of chicken. so you do not want to be a chicken. you get eaten up pretty quickly. and then last but not least, elephants.
smart, brilliant, powerful. but they move very slow. they're smart, they're powerful, they havea lot of strength. but they move very, very slow. here's what elephants are. they're going to move at their pace. they're not going to move at your pace. they're not going to be the most successful,influential, all this other stuff. they're going to do it at their pace.
but they're actually good at what they do. so, i shared this with you for a very simplereason. i get a lot of people that say, i had thisbusiness partner and it didn't work out. emails, i put a million and a half dollarsin this business, but it didn't work out because the guy i teamed up with is this, this, that. you know, i was working over here and thisis what i did and this didn't work. look, here's here you are. i told you the different animals in the animalkingdom or the jungle, and you can take this and look at all the different personalities.
i'm just giving you 15 of them, that you'regoing to do business with. if you don't adjust based on this, and ithappens to you, it's on you. it's not on everybody else. you were given the information. it's as if you're an animal, coming to ourjungle to want to live in this jungle and somebody gave you the instruction on all theanimals. what you decide to do from here moving forward,it's on you. because you are the final decision maker onthe choice that you make. and people who become successful eventually,one of their biggest strengths is they know
how to read people. they have intuition. they have a feel. i don't feel good about this person. because it's only about them. and i have to be careful. i'm not necessarily going to fire them, buti need to be very, very careful. because this person changes very quickly fromyour friend to an enemy. you need to be careful with this person.
they're not forgiving. they're not this. this person man, they're such an amazing person,i'm trying to get this person to be this person but this person's phenomenal at this position. why am i trying to change them? i need to make sure i reposition them in abetter place to get the best out of them. that's on you to do. so with that being said, that's the messageof the day for you on valuetainment. take care everybody.
bye bye.
