Shock Collar For Dogs Petsmart

>> so, now on to tiger tank. saunders college of businesswhich resides at the nexus between business andtechnology is the proud sponsor of the tiger tank competition. where students havethe opportunity

Shock Collar For Dogs Petsmart, to pitch their business ideato judges aka tiger sharks. prices are awardedranging from $250 to $2000, plus there is a fulltuition scholarship for the winning team towards one

of our graduate businessprograms which includes our mba program,or any of our ms programs which include anms in accounting, computational finance, finance,management, or entrepreneurship and innovative ventures. this year, the selectioncommittee had a rigorous task to select the top five teamsthat you're going to see today. from over 70 applications,our largest number ever. so, please join me inwelcoming richard demartino,

director of the simone center,and our emcee for tiger tank. please enjoy. richard? [ applause ] >> wow, there's a lotof people here today. i'm so glad you could all come. we're really excitedabout the teams that we have presentingin the tiger tank. we're very happy that wehave a great panel of judges

that have given their time tohelp give them feedback and look at all these great ideas. some real quick talking points. five teams are here, we had 71applications, we selected five, there were probably 25 that wethought were worthy of coming up here, so there weresome tough choices. each team has five minutesto present their ideas, and then there are eight minuteswhere the judges are going to ask them very specificquestions about their ideas,

their markets, their usedcases that type of information. the judges determine the winnersand the prizes, and it's going to be interesting, we have agreat key note speaker coming up during lunch. i hope you can allattend of robert latorre, whose come up with some of the coolest technologyyou're ever going to see in interactive mediaand photography. and he is going to announcewho won the tiger tank

and the positionsthat people are in. so, we're very excited aboutthat, and please do come for the key note because ithink you'll all learn from it. let me introduce the judges. i'm not going to give lotsof background, i'm just going to give names, andthen i'm going to introduce thefirst presenter, and then we'll introduce thepresenters as they come in. i'm not going to giveyou all of them now.

our judges again who are kindenough to give us their time, and please just them anice waves so people know who you are, are cindycooper, thank you so much. marco de pasquale, whohas the best last name, my last name is demartino, thebest last name of anyone here at the meta conference. nilesh patel and anthonymoretti [assumed spelling]. let's give them alla hand and thank them for their time andcontributions.

so, our first, our firstpresenting group is called free raom, an invisible leashsmart phone application that connects a dog collar tobluetooth to signal the animal with the whistlewhen it drifts away. so, can i see your hands, wherethe first team, come on is up and give your presentation. you got five minutes,so where's the timer? [inaudible] just to let youknow how things are going to go, is you're going to start, you'regoing to present, you're going

to give a warning when. >> one minute. >> one minute and thenwe're going to cut you off because it has to be official. so whenever you're ready. just go ahead and start. [ inaudible remark ] >> hi, so my name is jonathanmiranda [assumed spelling] an engineering student here at rt,and i came up with this idea.

>> excuse me, i'm going tolet you start over again. what i'm going to askyou to do is [inaudible] >> ok, yeah, yeah. >> hi, so my nameis jonathan miranda, i'm an engineeringstudent here at rit, and i came up with the idea. >> i'm matthew pitcher, i'm a software engineeringstudent here at rit and i worked on the software sideof our project.

>> my name is ian bixby, i'm afinance and economics major here at rit, i will be workingon the operations aspect to the business and ourproduct is free roam. free roam is revolutionaryway to walk your dog. like using the bluetoothconnectivity in your smart phone, and embedding the sametechnology in the dog collar. we're able to createa product that acts like a quasi invisible leash.

if your dog starts drifting toofar outside your preset distance parameter that you seton your smart phone, it will hear a whistle? if your dog breaches thatplan, it will feel a shock, signaling to come backwithin inside the radius. with the app, or onceyou've buy the collar, you'll get a freeapp that allows you to control the settingsof the collar. you'll be able to set thedistance, you'll be able

to set the severityof the shock, and also there'llbe menu buttons so you can shock the dog, if hegets, if he breaches the plan. our market is huge, it'ssimple but it's huge. any dog owner, who owns a smartphone, is a potential consumer. there're over 70million domesticated dogs in the united states alone,over one third of households, own a dog with average amount ofdogs in those household is 1.6. i also want to note thaton average households

that own a dog has $3000a year higher income than household without a dog. and this kind of gets usinto our target consumer. our target consumer at first isyoung middle aged dog owners, who are tech savvy,own a smart phone and have a higher income level. from a business sideof the equation, we want to retail ourproduct for just under $150, which at that price point wefeel offers the best long term

solution that ourproduct can offer at the best benefitfor the consumer. after researching input cost for the products includingbluetooth connectivity, that physical collar, andalso the shock component. we think that we can getthe cost per unit at a point where we can have profitmargins on each sale of 40%. we want to sell our productthree ways, we want to sell it by have an online presence, inwhich we market and advertise

on pet blogs, tech blogs, merelydrive traffic to our website in order to sell to anyconsumer in the entire world. two, we want to set uprelationships with retailers, to distribution like petsmartand pet code, to get the product in front of the consumer sothey can conceptualize it, than merely see it on a shelf. and three common amongdog and pet products, we want to have person to personrecommendation and endorsement through dog readersand dog trainers.

so that when you, maybe purchasea dog or your training your dog, the dog trainer can tell youthat is a product that works. it's safe for yourpet, and endorse it. also, pass this, we'relooking to target society known as the american societyprevention to animal cruelty. what they do is theyendorse products to show that they're not cruel toanimals and should be looking to target that endorsement also. our competition is simple.

our competition are justphysical dog leashes your standard, your standard leashwhich have the advantages of, it's cheap, and it's littleor no training evolved. but free roam, providesconvenience, provides ease abuse, andit allows you multi task as you're walk in the dog. imagine a parentwalking a baby stroller, as their dog walks freelyalong side them or someone who couldn't walkthe dog before.

maybe a handicap dogowner on a wheelchair who can now walk theirdog without holding on to a physical leash. now, we're going toopen up this market. this product would open upthe invisible leash market, and we know that othercompetitors such as petsafe and invisible fence, who also, who already do apet collar solutions to jumped into the market.

but we think that because we'refirst to market, and that, we'll have brand recognition, we'll have the endorsementsin place. free roam will still be thepremium product in the market. what's next is important. matt's good at software. i understand some ofthe business side, but we need to find ateam member that can work with hardware, and work with theelectronic components to work

with matt in developing aprototype in the mobile app, so we can have a reallife demonstration, and show its functionality. thirdly, we want to research andpursue potential endorsements in order to kind of startbuilding our product and sifting out how it can bebeneficial to the consumers. [ ringing ] questions? i can hear you.

>> can you hear me? >> press the button. >> test one. >> can anybody hear me? yes, ok. just feel likei'm in a commercial. >> have you had anybody usedit, i mean if you had any type of prototype that you'vehad customers use it? >> no, we actually haven't. so, when we submittedthe idea to tiger rank,

it was just a businessconception that we came up with and we kind of try to developthe idea more over the last week and coming up with presentation. we are looking to buildthe prototype and kind of get the technology workingand taking some retail price that we can find in the market,and really trying to build into a good pro to type. >> quick question around thecompetitive piece of it-- >> yup.

>> -- as well as functionalityi guess logistically. so, they would technicallyhave an invisible fence collar, plus your collar? is that what i'm understandingor would you have to-- >> no, i'd would be one collar. >> so, that collar becauseits bluetooth would work within the invisiblefense technology that is already out there? >> no, it could work withbluetooth connectivity

on your phone which can tellthe distance between your phone and that whateverbluetooth signal [inaudible]. >> ok, so what if my dog alreadyhas invisible fence collar on them? >> i guess you could-- >> it'll have twocollars, my question there. [inaudible remark] yeah. ok. that's my question. ok, perfect thank you.

>> the question that i haveis that, have you looked into any potentialliabilities with this product? >> i guess, we have time atlooking to potential liabilities from a personal happenings standpoint, we definitely looked into town codes and statecodes, that kind of showed us that it's definite possibleidea in terms of leash, a lot of state codes, there'sonly two state codes to that say that you need a physical leash. but a lot of state codes say

that you just needa physical leash, while a lot of state codessay that you just need leash or control of your dog. so this would provide control. and i think with a lot oftech that's coming out, i mean we see drones flyingin the air, we see driver-- driver-less cars [inaudible]. as the market grows, and aspeople see that there's a need for and people start buying it.

i think that would workitself out in a way. >> and-- i'm comingfrom a point of view that if you had actuallyphysical leash, and if the dog was to bitethe neighbor or somebody, you can pull it, whereasyour product maybe quite with difficult to control thedog if it's out of control. >> yeah, i think that's agood point, i think one thing to know is that, currentlyyou can use a shock collar which you have a remote for it.

so, if the dog is too far awayfrom shocking and it comes back to you, and that's legal. it's like this would be just beputting a parameter so it's not up to discretion to shock it, it's the discretionof the radius. so, yeah i think, i thinkthere's definitely the question of you can put your dog away,but there's also a product out there in which youhave to shock your dog to get it back to you.

>> and there would alsobe a manual setting where if you couldshock it yourself. so if it goes outside--if it goes too-- because once it breaches theparameter it just shocks it once then a whistle thedog's coming back. then you have a manual shock on and you can press it onceit goes too far again to bring it back. >> and i think just like ifyou have an invisible fence,

just like with the invisiblefence there's a lot of training that goes on to be ableto have your dog to use that invisible fenceso it knows, that ones the whistle sounds, itshould come back in and it knows when it crosses theplain, it will shock it. so, it would be thesame thing with this, and that's somethingelse we definitely have to do is develop some sort oftraining guidelines and work with dog trainer professionalsthat come up with that plan

to the package of the product. >> yeah, i had also a liabilityissue that i was thinking about. but i would imagine when youget further into your concept and you bring it to fruitionthat you'll have insurances and you'll be speakingwith people that are expert in that field to helpbe cover of yourself in many different ways. i also had a question, as far as i notice you're using abluetooth mechanism that's

readily available. what kind of a mote do youhave around with your business to protect your concept frombeing taken by someone else, and being utilizedby someone else? >> yeah, and that'sa good question also. another step we definitelylook into is talk into patent attorney, talkingto someone who is professional on that field to takethis business concept, this product concept,and try to put it

into a real life prototype and a real life productthat we can protect. i'm not an expert on how if thisdesign, if this process design, if it's at you can get adesign pattern, i'm not sure but we definitely need tolook into that's protectable. >> and just, oneother questions, as far as the training goes, had you done any trainingwhatsoever have you to test the feasibility

and to maybe project how hard itwould be, how easy it would be to train the animal in theresponsiveness and the quality, the ease for the lay manto be able to conduct that. >> yeah, i actually have amanual shock collar that's how i kind of come up with the idea. and maybe you start as apuppy and response very well over time be able to adopt to itan that's why if you teach it-- if yu have the apt when it's apuppy and you set the radius, it would know exactly howfar away it can go from you.

the only problem with the manualright now is i could shock its a hundred yards away,or i could shock him, his 10 yard it's upto my discretion. so, it doesn't know exactly howfar it's suppose to stay away, it's just all up to thatwindow of discretion. >> and yeah, i think it goesback to the invisible fence. i think the logic thedog kind of says that, if it under if it's trained tounderstand and needs to stay within a certainperimeter of view.

i think that makesmore sense to it than-- then it knows if he gets toofar away it will be shocked. i think that could work outbut again, we need to consult with a training professionals. >> quick question aroundthe failback, you're walking on a trail, your batterystart to run off your phone. is there any thought as faras like you know failback to some sort of manual batteryoperated or something like that. >> we've thought actually alot about that because that

because that is a thingthat we've kind of run into and we've been workingat the idea. you'll get a notification onyour phone that it's running out if your phone breaks or justhappens to die automatically, the collar will start sounding awhistle and so the dog will know to come back to you itwill sound a whistle. and we're actually thinking about putting a retractibleleash on the edge of the collar in order to manually walkthe dog if it got away,

if your phone connectivitywent out. >> we have time for onemore quick question. >> ok. so you mention aboutthe retail cost of $150. can you tell us how youarrived with that number, what kind of marketingfeasibility study have you done to justify that price. are the consumer willing to pay$150 for something like this? >> yeah and, we didsome research in looking at invisible fenceswhich can retail

up to $400 high end dogcollars are just going to retail over a $100 and then collarsthat have gps and collars-- shock collars that don't havethe bluetooth functionality. and we found those shock collarscan rank between 70 and $200, and gps collars are inbetween like $60 and $150. so we think at a $150price point we'll be able to make the productat a certain cost, we can still upgrademargins but still feasible for the consumer to purchase.

>> thank you. >> we're going to let thejudges have a couple of minutes to document their thoughtsand then we're going to start in two minutes with the nextpresentation for body cool. can the body cool teamcome up here please? >> who's with you? just you? >> just me. >> just you.

so do you want thelow hall light? >> yeah. >> is anyone elsegoing to be sitting? >> nope >> ok. >> this is attached to the-- >> oh. >> so-- [ inaudible discussion ]

>> sound guide. >> turn it 0n >> i think they controlit from up there. >> oh they do? >>should they >> put this in your pocket >> all right it's going in. >>and i got to show youhow to do the hankie-- >> oh, you're messingup my [inaudible]

>> that's not how you do thehankie-- i got to show you-- i'm going to show you howto do the hankie there's-- >> there's a process of it. >> is this the way to golike the right direction, that's the way to go backwards? >> yes. >> perfect. nice. all righty. yup, if it turns out.

they'll plan on having a-- itturns out that doesn't work-- >> yes that's goingbe my back up. >> we'll pick itup and say that. >> and the three of them,i already talk them. they're going to doexpressive dance, >> just to please theaudience and everything. >> yes, just to pleasethe audience. >> how do we activateone of these? >> yes, you can.

>> which-- how do iactivate such a thing? >> roll the activator. >> oh, ok, cool. >> the next presentation. excuse me? the next presentation isthe group of body cool. it is designed for 2.5million people suffering from multiple sclerosis. a clothing product withthe cooling ability

to discretely controlthe symptoms of this element duringthe warm weather. the floor is yours. >> all righty. good morning, my nameis john robinson, and i'm actually here today because of a man name rickleroy [assumed spelling]. let me introduceall of you to rick. now, rick has done a number ofincredible things in his life.

he has ran several races,many of which over 25 miles. however, now rickstruggles to walk even from his home to his car. due to a diseasewith no known cause or cure, multiple sclerosis. now, i can barely comprehendthe emotional struggle that rick goes through asa result of this disease. and there are over 400,000americans, just like rick. now, the key take awayi took from meeting

with rick was actually one ofthe first things he said to me, and that is because ofms, he is now his enemy. rick isn't alone, infact it's been proven that he has beenshown to temporarily yet aggressively worseningthe symptoms of ms. this is where we wished to help. at body cool, we aredesigning cooling apparel made specifically to protectthose with ms from their symptoms,especially from heat.

we do this through coolingapparel, and we do this as discretely as possible. now, allow me to explain,here's some of our competitors, as you can see, theyfocus on heavy vest which must be wornoutside of the clothing. now, we have spoken witha small yet growing group of ms patients, and they havefound these to be often bulky, noticeable and overall very inflexible. so, at body cool, we'recreating our apparel.

so, we have-- these twoconceptual models here, which are designed specificallynot only to be very flexible and the cooling abilities,but also to be very discrete. now, actually i'mwearing one right here. now, if you had to choose,would you wear this? very concealable thing, orwould you wear the heavy vest that i've showed earlier? hmm? and people withms are no different. so, here's the samplecompetitive matrix.

here, is where our competitorsare, with varying amounts of discretion and avariety of prices. and here, is wherewe strive to be with a very medium range price,and a focus in discretion. now, as far as gettingthis to our customers, we have a variety of options. we plan to sell online, muchlike our competitors, however, we also want to increasecustomer awareness. that's why we'll befocusing on agencies.

we actually met with thepresident of ms society, just this past friday,and he has agreed or actually we are currentlyin talks with potentially going to an inclusive tradeshow with their support. now, as far as themarket opportunity, there are 400,000 americanscurrently living with ms. with 200 being diagnosed weekly, that's one american beingdiagnosed every hour. now, additionally, we canexpand in the future markets,

such as athletic, military,and consumer application. however, this productshouldn't go into these markets until we get it tothose who need it most. as far as our team, we are sevendedicated individuals who want to see this product succeed. we have our industrialdesign team who works to make this product asdiscrete as possible. we have our engineering team that make sure it performanceproperly, then you have me,

i do our fund raising,customer research, and other organizationaltests using my two years of prior experience ina previous start up. as far as our early supporters, we have the elle segalfoundation [assumed spelling], who actually came tous for this problem, and we're helping them tryingto see it become a success. we have the ms societyas i said earlier, and one company not mentionednot mentioned, nexotherm.

now, these people couldpotentially make our phase change material, thank you, which would basically ensure thecooling ability of our products. as far as your support, firstplace would means so much to ask because that would meanthat we can get prototype out in december of 2015, also,it could be done in a way that would give usthe best test results, and make sure we're making thebest product for our customers. thank for your time, and ihope we can work together

to make something really special for those currentlysuffering with ms. >> great. so, as promised, we do have thephase change whiich we can hand out to you in caseyou're curious what it is. >> so, there's nothingthe mechanical that helps the cooling,it's just in, just that i'm feelinghere right? >> correct, in factmallory [assumed spelling]

who specializing in thechange material itself. would you like to talk more? >> [inaudible] yeah, the phasechanged material is actually similar to an ice packin the back that it thaws and changes to liquid. but the cool thing aboutthe phase change material is that we can control thefreezing and melting point. so that actually controls whenit changes from the solid phase to a liquid and back and that'swhat causes the cooling effect.

so, the phase changedmaterial we're looking at using for this product wouldfreeze, become a solid at about room temperature. and at that case, youcan put it on the body and then the body is hotterthan room temperature. so, energy will betransferred in the form of heat from the body to thephase change material, and in fact cooling the body. >> what-- as far as the size,what is the largest unit

that you would produce? >> as far as thesize of the garment? that is somethingwe're currently looking into right now. the key to it though isthat's very flexible, so it can accommodatevarious sizes, especially when it's goingaround the waist of course. >> and the reasoni ask is because, how do you cool itdown, if it's large,

the average person isn'tgoing to be avail put it on a refrigerator or freezer. so, what's the techniquefor that? >> one of the nice things aboutthis phase change material and one thing we're kind ofstriving for is to make it so that you don't-- you wouldn'thave to put in the refrigerator. having a melting temperature around room temperature wouldallow you to take it off, and not have to put it anywhereparticular, and usually this--

the ms patients are kind of justin their house at 70 degrees and the air conditioning, sothey could just take it off, set it down right next to them. they're already havingproblems with mobility. so, the less time we have torun over to go to their kitchen or pull this out of thefreezer, the better is for them. and in terms of the size, they're all heatsealed this plaster. so, we did kind of work--

we're working right now in theindustrial design part kind of look different shapes thatwill increase flexibility that will give youdifferent advantages depending on the area the bodyis attached to. >> and so just to be clear,all you have to do is keep this in your air conditionedroom and that's it. >> yep. >> well, that's pretty awesome. >> to part regulatory question.

the fda approved part,one to your competitors, are they all fda approved and two what are the approximatecause of fda approval and how does that fitin your financial model. >> right now, fda approvalis something we're very much looking into. we know we can avoid, andwe actually are looking into striving tosucceed in that. i actually have a familyplanned to who specializes

in fda approval, and he's stilllearning about that process, but i hope-- i'm meeting withhim, i can learn a lot more. >> are your competitors,fda approved? >> i believe so. yes. >> ok. so it's mandatoryto be able to go and-- >> mostly. >> -- hang your hat on that?. >> so you know it's not--

you don't have toconsume if you need to get an fda approved for this. >> is it because justthe use for ms or the-- if someone just feels normallyhot, they don't have ms and they utilize this product. do they have-- does that have tofda approved for that as well? or is it just because you'retargeting this disease, ms, that's why you need tohave it fda approved? >> yeah, actually becausewe're targeting ms,

it will be categorized bythe fda as a medical device. and because of that, that's whywe'll need the fda approval. >> hence insurance will cover itprobably and things like that. >> how did-- youmentioned during talk, the elle segal centercame to you guys? >> so how-- have you been,like formulated in this in the backgroundor heard about you? that's just interestingelle segal would come to-- >> yeah. we've been working

with them a little bitthrough the summer. and they actually came tous with a couple of issues that they-- a variety of issuesregarding ms that they had seen. and this was one of them thatwe kind of wanted to run with. and then it a lotof applications both for ms and outside of it. and just for like this, itwould be great kind of-- >> so you had beenspeaking with them though?. >> yeah, that's a reallygood idea associating

with people like that. awesome. what-- i did read thatyou-- for a secondary market, you would be pursuingnon medical. do have a time framewhen that might happen? >> at the moment, no. just because we wantto focus very heavily on the medical market, itcould take a few years. it's that especially, rightnow it's really just all about focusing on the medical.

we definitely want tosucceed in that area. >> now, how long cana person wear this? and will you have any typeof indicator that, "ok. it's no longer effective." meaning that it's notcooling and now i got to let it absorb all the energy. and now i got to take it offand let it cool down again. do you have any indicatoron the product itself or-- >> yeah, we've actually set acustomer requirement to cool

for approximately two hours. so we're aiming that and hopefully exceedthat at some point. and the indicator relays to thecustomer will just be about-- they won't feel thecooling effect anymore. so if you have that base changematerial on you, you'll be able to feel the cooling effect. and once it stops working, you won't be able tofeel that anymore.

>> additionally we actually havea feature that can kick on-- because of that cooling loss. so actually brad[assumed spelling], would you like to speak on that? >> yeah, one of the kind ofeffort talking to rick leroy from one of our earlier slides,an instance that happened with him just walking from hishouse to his car, he overheated so much that he'd lost controland feeling in his legs. and had to have,emts come and get him

and bring him to his house. they were meanwhileof course concerned in doing all these tests on him. and he told them,"hey, listen guys. it's fine, you guys cango about your business. i'm inside the air conditioningnow will be fine in 20 minutes." that's how quickly this happens and how quickly youcan recover from it. so one of the added featureswe kind of wanted bring

into this was kind of like thegel-- the crushed ice packs. and this would be usedfor emergency purposes. so let's say that you are-- kind of went over thetwo hour time limit or it wasn't running enoughcooling, you could press one of this cool ice packs to kindof hopefully give you a jilt and get you that 10 extraminutes into you house. and that would be anadded benefit mostly for the arrest patient.

that security blanket too. >> you have time forone more question. >> then just quickly, asfar as your competitors which are more expensive andbulky and they, you know, look like you'rewearing an armored suit. how long do they lastcompared to yours? >> they're actuallywithin the same time range. they're vary based on what kindof materials they're using, but that's where we got ourcustomer for another two hours.

so basically thesame time range. >> hi, thank you. >> yeah they turnedit on for you. >> yes they did, so-- >> ok excellent. >> really running behind-- >> why? >> look at me, i'm getting-- >> i show rack.

>> do you want to passthis back and forth or do want to wear this one? >> if only you have-- ok,who's using that hand held? >> i'm the only one talking. yeah. >> the next presentationis the shoraq team, which makes an intuitiveinterface that allows users to purchase specialtyclothing from merchandise seen in their favoriteshows and movies.

>> wow! i serouslycan't stop watching "breaking bad" in netflix. it's so good. but you know what bothers me? i love jesse pinkman'ssweatshirt, but i can't seem tofind it anywhere. i mean i looked on googleand i can't seem to find it. and all i want to dois buy that sweatshirt. wait, what's this?

wow! neat. and there's the sweatshirt. sold! i'm getting it. come in. >> we have the delivery. >> is this what i think it is? >> it is. >> yes! it's my jessepinkman's sweatshirt. oh, yes! finally.

>> so this is life made easy. shoraq is a new interface,where we connect customers to the things that they love from their favoritetv shows and movies. now you might sitthere asking yourself, "why isn't this somethingthat already exists?" but it's-- there actuallyis something that exists. there's shazam. shazam is a mobile appthat listens to music.

it identifies the song. and then it'll connect toyou to the point of purchase. so shoraq wants to takethis business model and spin in it our own way to useit in the entertainment and clothing industry. so looking at our-- atthe industry right now, we have our traditional storesthat you'll go the mall to see. we also have online shopping,but between all of these, there's always a disconnectwhere you can't seem

to find the exact itemthat you're looking for. and it might be because of size or the fit isn'tright or even color. but shoraq, we solvedthis problem. we have exactly what youlove from your shows. and we give it to you rightat that impulse moment where you see it and you loveit and you really want it. so can i get a raise of hands, how many people herehave a favorite tv show?

and how many people herelike to watch that tv show on a streaming service? that's really awesomebecause my favorite tv show is "entourage" on hbo. so we're not the only ones. in this market, there'sover 40 million people who just subscribed to netflix. and our target marketare millennials, who are also online shoppersand also binge watchers.

so our team comes from avery diverse background. we have people in business, also from the entertainmentindustry and technology. and we're extremely passionateabout creating something that brings peopletogether and connects them to their favorite items. so going back to the industrythat we have at the moment, there's really no connection between the currentretail stores

and the video streamingindustry. but shoraq wants toconnect these two. so we're going to work withthe video streaming industry and work a deal with around five to 10% commission onevery single sale. and in return, this is going to let the retail industryreach a completely new market that they haven't beenable to touch before. and it's also going to get rid

of their customeracquisition costs. so looking at our financial,we're taking that initial market of 40 million netflixviewers and we're accounting that we'll penetrate 0.5% ofthis market in our first year. now that's only 200,000 people,but if they each spent $50 and we take a 10%commission of every sale, we make a milliondollars in our first year. and it's only goingto grow from there. so going forward, we wantto work with an ip lawyer

to secure a provisional patenton our software technology. and we also want to bringon two more programmers to help us buildout our interface. come join us on thisexciting adventure. thank you. i'm just interested onthe technical side of it. how are you scanning andgrabbing this information? and the second piece of itis, how are you tying it to a specific retaileror e-tailer?

>> right. so-- >> i mean obviously notnitty-gritty, but just-- >> -- i'm just notgrasping the concept >> our initial goalis to connect with video stream industryplayers like people in the movie industryand the show industry. so we want to connectwith the people that are managingthe costume designs and clothing that'sgoing into these shows.

and we're going to bein connection with them to get a list ofall the clothing that they're usingin these shows. and then we'll be ableto integrate it to the-- >> and it's kind of-- that'skind of why we brought up that some of us haveentertainment connections into the industry justbecause it's important to have connections in thatindustry and to understand fully who does wardrobe andwhat goes into each show.

so that's how we would find out where each articleof clothing is from. >> and you feel youhave enough scale to go and do this with all of netflix? >> not right now, butwe would get there. >> we would be startingout with the-- sorry. we would be beginning with themost popular shows and kind of branching out from there. we wouldn't be doingeverything at once.

>> it would be gradual. >> so the 40 million is based onthose shows that you would be-- >> so the 40 million-- >> or is that all? >> -- statistic thatis the number of netflix viewersonly in the us. so doesn't account for-- >> for the shows thatyou're going to target? >> it's just netflixoverall in general.

>> oh ok. >> all right, cool. >> the two part question. i'm still not quiteunderstanding the technology side of it. how would know that this isthe t-shirt or something? how do you-- howdoes your app know? and then second part is that,what challenges do you foresee with the tv showsand to get them

on board with your thinking? >> on to the first part? so the first part-- sobasically what we're going to do is-- i'm sorry. could you repeat the firstpart of the question? because now, i'm thinkingabout the challenges. what-- ok. i'll answer the challengesi guess. the challenges would be tryingto build the connections

and trying to make sure that everyone fully understandshow easy the concept really is and how much easier youcan get that sweatshirt that you've been dying to get. >> also, we realized thatwe might find some struggle in connecting with theselarger streaming services in the beginning. so we have the idea thatwe would actually start with an open sourcelike youtube.

and then we would target somevery large subscriber based channels, where we wouldwork with that channel with our interface to drivetheir marketing and promotion of merchandise as well. >> do you guys mind if iask a question to that? because the one thingthat's ringing in my mind is that most-- like a"breaking bad", they're going to have a product placementteam that you could actually-- it would be-- in my opinion,easier to go after them

because they list out everysingle piece and article, whereas the youtube is veryfreelance, very open source. and there's no rainingaround it. so that-- i was waiting foryou guys to go down that angle that you guys havethought about working with product placementteams, choosing 20 shows and you don't have to--they already have that data. you just have to grab-- itbecomes a big data play almost. >> that was an originalthought in our minds,

but then we thought more--how can we be more relatable with the people, because we're-- our purpose here isto serve the viewers. we want netflix viewers toreally get what they want. and yeah, product placementis important and we would love to work with peoplewho do that as well. but is that really trulyhelping out what people want? do they really want that pepsior do they want that sweatshirt? so that's kind of theroute we were going for.

>> well the product placementpeople will have the sweatshirt. they have a list of the cufflinkthat mark cuban's wearing. they have a list-- >> -- of all that kind of stuff. >> we didn't want tobe so narrow with it. we wanted to focuson the fashion fruit for this presentation, but wedo want to open our minds more and be-- and to productsas well and, you know, "oh, i like that couch.

ikea" you know? >> it sounds likea terrific idea. i like it. i do see though that there's alot of complex part involved. the affiliations, thelicensing the technology. what kind of a group do youactually have on the technology and being able to roll this out? you know, what's your timeframe for a rollout once youget everything in place?

>> we haven't actuallycreated in depth time frame for everything at this moment. but we are working our teamprogramer and also bringing on-- looking to bringon two more people to help us create our fullfunctioning prototype very soon. and we'll keep movingfrom there. >> all right, so as far asthe prototype, you do have-- you have an idea of whenyou're going to be able to complete the prototype--

>> -- and feasible, you'vealready obviously gone through that with yourprogramers, right? >> mm-hmm. >> you want to bring up? do you want to show him? what we did, again? because it was kind of fast whenwe did our little reenactment. >> yeah, we did gothrough it pretty quick. here we go.

>> ok. so there's a littlet-shirt icon on the far right. and what you do is just go overand click that t-shirt icon and up would comepicture of, you know, for example jesse pinkman,you know, standing in front of his car or smokinga cigarette, sitting inside pollos hermanos. and it's him wearing thatsweatshirt in that scene. so that right there tells you,"oh, that's the sweatshirt that i was looking for.

and that's the scenei noticed it then." and that's when you see theprice and see the retailer and that's how youpurchase your item. >> so there's a lot ofset up, but it's all-- it's all controlled though. >> yes-- >> and this isn'tsomething that's going to be like in advertisingthing on the system. this will be an opt-ininterface.

so it will be youhitting the pause button or in the intermissionsession between episodes. you'll be able to accessthis interface and go through and see all the items thateach character wore throughout the show. and be able to pickyour favorite items. >> where do-- when-- you saidthat should we get like 5% of population, your-- you know,when you first started out. where would you advertisethis app?

how would you getto your market? >> so what we're thinkingis that we would work with the video streamingservices to kind of set up like an update. so the viewers will be awarethat this interface is there. and it will also usethe t-shirt icons. so people will kind of belike, "hmm, what is that?" so it will kind of drawattention through those. >> we wanted it to be kind ofsubtle, because we don't want

to be annoying, flashy inyou face, we wouldn't want to be an advertisement. kind of like whenyou're watching youtube and an advertisement pops up, we do not want tobe a pop-up thing. we wanted to be able to-- youchoose, you can opt-in opt-out. and it becomes an interactiveservice if you do it regularly. and we wanted peopleto just kind of discover it and come upon it.

so they notice thet-shirt icon or at the end of the episode, they notice. so you have 10 secondsuntil your episode. and then before it starts,you kind of see a few shirts from that last episode. you know, like "wellwhat's this?" then you click it and that'show you discover what shoraq is. >> thank you so much. >> thanks.

>> so gentlemen, who's--is are there any of you-- majority are speaking? majority is speaking? if you'd like, would yourather focus on [inaudible]. >> all right. and then we'll-- >> we have an extra one here,if you guys want to pick it up while you're pacingback and forth. >> ready?

>> ok. our next-- everyone,our next team the univent. a mobile and desktopsolution for universities and local businessesto track events from a centralizedsingle source. gentlemen, the floor is yours. >> thank you rich. good morning. my name is donald bradley. and today i'll be presenting theuniversity's number event tool--

univent. so on our management team,we have our coach jeff. we have myself, whichis the ceo. we have vladimirperez, who's the coo. then we have our technicalside lead, sam babaloa. so univent. this is-- you know, in our mind,our goal and our vision here is to be able to organizeevents into one simple easy to use interface for the user.

we have a reward systemthat go ahead and-- in it's sense invitesthe students to go ahead and use the application andto go ahead and attend events. and provide localbusinesses with ads base, so they can actuallypromote their business. so right here is a veryscenic view of global village. and as you can see,there's many students here. and with that, there'smany events that can occur. there's up to 45events that occur

on a daily basis on rits campus. that's a whole lot events. so as you can seefrom the quick list, i'm going to display right here. we have, you know, sportingevents, from hockey, lacrosse, soccer, to kind of events,concerts, et cetera. in short there'sa ton of events. so the problem. the problem, you know,walking on a quarter mile,

there's posters that, you know,are not viewed by the students, you know, detailedinformation maybe lost. facebook, facebooknotifications maybe missed. message center, our favorite. message center, youknow, we get a-- amount of blastsfrom message center with a whole bunch of events. a whole bunch of information. but by now, we learned,you know,

message center isn'tthe way to go. a lot of rules are setup on message center, so we don't event seea lot of notifications or any events areactually occurring. and last, the link. the link is like an-- it's asystem right now that's in place where all events are hostedbecause they to be evred or event registered throughthis system right now as it is. so this is the problem,there's no centralized system

for events. so our market, our totaladjustable market is going to be 21 million studentsacross the united states. and about 42,002 insecond year institutions. our sizable adjustable market isgoing to be 3.5% of that number. and that's about735,000 students. or in other word, thatwould equate to 100, 462 at four-year institutions. so very quickly going throughour competitive analysis,

at the top we haveourselves univent. comparing to involvio,campusquad, facebook and we have the college-ownedapp at the bottom. so across the top, we just kindof listed some of our features. we have the social aspect of it. recommendation of events basedon the student's interest. decentralized platformfor events. our reward system, whichis our key differentiator. feedbacks to be given onceevents are terminated.

and the ability to provide, youknow, analytics for colleges, for organizations on the campus. so let's take a deep diveinto beautiful interface here. at this page, you're able to log in with your studentcredentials, so you know, your rit, username andpassword, you log in. once you go ahead and log in, ittakes you to our turning page, which shows all the events thatare occurring on the campus. and with our specializedalgorithm, we're able to pull

from all sources, nomatter the source. after the trendingpage, it takes you to the event details page. with the event details page, you're able to see,you know, the time. the type of event that'soccurring, the date, location and-- you know, your friends areactually occurring or-- your friends are actuallyattending the event.

excuse me. and a master list of attendeesare actually telling the event. and lastly you're able tosee if this event is paid or if it's a free event. so now this puts you toour key differentiator and our competitiveadvantage here. this is our reward system. our reward system allowsthe user to be rewarded for actually attending events.

so for instance we have joe. joe for instance, you know, wants to go to hockeygame, show school spirit. and he was able to get points. you know, with being ableto, you know, receive points, whoever the track participationof the student and provide that information back, you know, to the organizationon the campus. we reward points like i said,you know, to the student.

and with those points, they'reable to cash in those points for tangible goods oritems for instance. and very quickly,you know, we can-- by trading those pointsyou're able to, you know, pick form our rewardslist basically that's in our application. so for instance, you know,you always want to have dinner with dezlers [assumed spelling],so you're able to do that now. right in there, it showsyou the date that, you know,

event's occurring, where thelocation of that event is and how many seatsare available. so you better hurry upand cash in those points. so a bit of our revenuemodel right here. for all students, it'sgoing to be free for them. for colleges, it's going tobe zero-- it's going to be-- sorry, 25 cents perstudent per month. and lastly for businesses, it'sgoing to be 10 cents per view and 40 cents per click.

so very quickly, these arejust some schools that we hope to branch out toin the near future. and, you know, one quick quote,this came from sandra johnson, "this was the ability givestudent affairs the visibility on event planningthat they need." >> you've obviouslyhave done the math, so what's the 25cents per student? the individuals who use it? right? like if it was for rit,

it would be basedon the 25 cents-- >> so if i understand thequestion correctly, the-- >> how would ritbe billed for this? what's 25 cents perstudent, but it's based on as the student uses it? >> that's correct. >> how much would that be? >> so basically, the price--breaking down the price point, it'd be about $3 perstudent per year.

and that's for students whoare using the application. or sorry, that's studentsare attending the university. so for instance, rt has 17,000students, they would be charged with that price point. >> yes. so that would--what that'll be? ten-thousand dollars a yearadditional for each college? >> that'd be approximately$40,000 a year. >> forty-thousanddollars a year-- >> forty-thousanddollars a year, correct.

for one university. >> that price point was gaugedover time once we, you know, we were able to discuss with rit because actually started theimplementation of this at rit. not implementation, westarted the prototype stage of this at rit. they are-- you know,hopefully our first customer. so we're able to talk todifferent organizations on the campus, kind ofgauge our price point.

we're still trying to buildour business case right now, so we're talkingthe various execs on the campus rightnow as it is. so understand how they kindof build their business case or something like this. >> quick question. how many schools do youthink you'd be able to-- let's say you'reoff and running. you're already geared upand everything is working.

how many schools doyou think you can work with in the first year,second year, third year? >> that's a good question. that's solely dependent onthe systems that we're able to integrate on the campus. some schools do not havean event management system and some do. so for instance, youknow, rit uses the link, like i stated earlier,which is kind of a place

where events have to registered. so they're are officialrit events. so to answer your question,i can't give you a direct, you know, projection of howmany schools or which per year, because that solely dependon the existing platforms that are there and how we'reable to integrate with them. >> so there's a couple of waysto get the revenue for this. one is obviously the university,the other is vendors, right? >> correct.

>> different vendors. have you-- what kind of responses have yougotten from vendors here? >> so we have had-- we'veactually gone to, you know, park point, which is righthere obviously in park point. lovin' cup and very berry. so those are three customers that we've talkedwith our prototype. understanding how much theywould pay for something

like this, given the value. so that has helpedus to understand kind of our price point and what theywould be willing to pay for it. so much of that answersyour question? >> ok. is-- so you have talkedto three vendors so far, right? >> correct, just three so far. >> and how do they gaugethat it's effective for them? >> they gauge if it's effectivefor them based on, you know, the data idea that we'reable to provide back to them.

so basically it dependson, you know, how many clicks the businessis getting based on their ad. and we're able to providethat data back to the-- back to the customer to seehow many people are actually reviewing your ad. when people click on your adand provide that to understand if the-- it's actually tellingthat's working for them. >> and is that way ofdetermining that those-- how many of thoseclicks gets translated

into revenue for the vendors? >> yes, we have a system. so right here if you seethe ad in the middle, let's say very berry, which isan ice cream place right next to rit is having an event. students are going to beable to click on the ad and use the barcode that willappear and redeem the barcode at the ice cream placegather these all. >> so for instance there'sa tally that's being counted

in the background aswell as through coupons that would be providedfor the business. >> so the point system isyour valued prop, right? >> correct and it's acompetitive advantage as well. >> and i'm assuming yourfunding that out of yourselves, these whatever these-- i'm assuming there'sgoing to be dollars going out for these costs or arethey going to be all soft cost like dinner with the president?

>> have you formulatedthat plan? >> so with the rewardsystem, it's something that we've actuallyhave began in talks with hockey for instance. like i said earlier, it'ssomething that's in the works of this, i guessyou're asking kind of where the budget wouldcome for our reward system. our reward systemwould actually depend on the organizationthat we work with.

so it'll come out oftheir marketing budget. for instance hockey,we would use some of their marketing budget to beable to fund the reward system. >> so my question-- the reasoni'm asking question is i noticed that nobody else has areward system out there, from your competitors. and then my first thought wouldbe just from cost perspective. you're making megoing to be premium because somehow the gift givers.

you're going to have hold themoney back somewhere along and in your billing to beable to go and pay for this, it's not going tobe obviously free. so i'm just trying toget a concept of like, where you guys hit first thecompetition from a price point. are those clicks higher orlower than your competitors? and how much of that percentageis going towards rewards. and have you thought aboutwhat the reward system is? >> can you just repeat thequestion one more time?

so are you asking where-- >> so where is your price point? now you-- versusthe competitors. and then secondly, how are you-- i still don't understandhow you're-- have you guys thought about, like what those rewardsare going to be? are they dinner with thepresident in the hockey team or going to a hockey game oris they could actually, like,

you know, tote bags or-- >> so for instance, like forhockey we can give out example-- in their marketingbudget, they may have-- they may buy hats for instanceand-- or hockey pucks or, you know, various hockey-- theymay be giving out already-- they may be giving outto students all right-- or that's where we can,you know, gauge that-- >> -- and use thatas a reward system. and for instance down theroad, we want to be able

to have students that,you know, may not be able to afford a ticket forinstance for hockey game. to be able to use thesepoints to pay for a ticket. >> i got your point. >> standing nextto our competitors. our competitors, they havethe same similar price model when it comes to revenue. so-- but we're still a littlebit below them when it comes to charging collegesper student per year.

>> ok. thanks. >> i'll go for it. essentially, how are yougoing to market this in-- because you're going to haveto reach out to advertisers and also, you know,there's a lot-- there's several components. have you given thatmuch thought? i know you're early on rightnow, but i'm just curious. >> yes, we have.

so our marketing plan would beto have a student ambassador at, you know, schools to be ablehelp us market the application itself, as well asbeing able to schools to give them a presentationbasically our value, how it can, you know, benefit eachother in this process. >> good talk. >> which one of you [inaudible]. >> that would be me >> would you like-- you havethe option of having this much.

>> with the help of-- >> yeah, yeah. >> of course. >> are you guys ready? >> are you guys workingtogether? >> yeah it's my [inaudible]. >> ok. all right, sothe final presentation-- attention everyone, the finalspresentation is flickshare, a feature with a one clickinterphase that allow you users

from any location to simultaneously watch thesame media whether is it a video clip, movie, or live streamevent, the floor is yours. >> hi everybody. so what we're going to betalking about right now, is a quick sneak peakof what flickshare is, my name is mohammed daraghmeh,i'm the, i guess you can say, founder of this idea, we havekarthik [assumed spelling] who is also the product manager

and i'm a computerengineering student fourth year and karthik himself isfifth year computer science, we also had anatarian [assumedspelling] whose a graduate at-- in new media design andwe're going to start. karthik you havequestion to ask? >> yes, so how manyof watch netflix? [ inaudible remarks ] >> great, so how manyof you watch youtube? >> well that's great.

we love getting our friendstogether and watching movies in the couch that's abest way for us to do it, >> we don't really like doingother things, like skyping and stuff like that, soflickshare is something that let's you take that couchexperience on to the web. >> you need to believein the impossible. can you do that? good >> sorry about that

>> all right, sorry about that. any ways so we're goingto give you a scenario, you and a friend arein [inaudible] one is in the west coast oneis in the east coast >> how are you going towatch a show together. >> a normal scenario isyou both get on skype, you chat with eachother and you count down >> so let's try that again. >> one, 2, 3 andyou both press play.

good. you see that red blur? that's me. >> and as you can see andhear, there's a little problem with that, you might ask why. what's wrong with a little lag? so how many of you arefamiliar with "game of thrones"? all right, great. so imagine, you and your friendare watching it and someone dies as usually, your friend is going

to scream before you cansee it happen on screen, even if your few seconds late. so that's why we think thislag is a significant problem and we're here to solveit with flickshare. so this is what it would look like when you'reusing flickshare. one user can start watching yourshow , another one can join. and then any number of userscan join even after that. so here's a quick--

>> so as you can see, everyone'sin sync, you can all watch and you can joined inwhenever you want to. so phase one of flickshare isa browser extension, it's free and it's going to availablein chrome, safari and firefox, this makes a crossplatform so that anyone on computer can joinin on the fun. >> and also flicksharewill first work in netflix and youtube, and then willmove on to other major players like hbo go and amazon.

>> so streaming media, the market for streaming mediais becoming bigger and bigger with everyday that passes. according to the us census thereare 83 million millennials, which is our target market >> and according to the natpe51% of them use netflix, so that give us a whopping42 million potential users to use flickshare andthat's netflix alone you could only imagineonce we add hbo go, hulu,

and amazon instant video. also, we can't tell you exactlyhow many people will want to watch shows together. but even if the smallest portion of these 42 millionusers gets on, flickshare can bevery successful. >> ok, so now we're going to betalking about how we're going to market it and how we'regoing to produce revenue. so a lot of widgets,applications, apps,

even browser extensions, theyusually by a word of mouth, a friend will share itor anything like that. so what we're tryingto do is not only, spread it with the word of mouthor hopefully get on a tech blog or anything like that. what we're trying to dois much more aggressive. so what we're hoping for,on top of all of that, is a facebook ad campaign. we're hoping to spend$500 in two months.

and with predicted reachfrom facebook, we're hoping to hit 100 million people. and from that number, we'rehoping to get a fraction of that to become users. and that's wherethat next part is. we're going to becreating targeted ads. those targeted ads arenot like your typical ads and i'll show you why. so, this is our interface.

so, we see over there,it says, "the flash." in that corner. so what we're going to do, we'regoing to be using a technology, a library that's public toscrape that information. it'll detect the word, theflash the cs and everything. and they'll findcontent related to you. so you don't want to watch,let's say, another show like barbie or anything becausethat has nothing related to. but what we're going to do ishave targeted ads that talk

to you about your shows. so, the flash, it's related to the arrow they're bothsuper heroes and everything. >> we're done, thank you. >> have you guys [inaudible] >> have you started theprogramming of this already. >> yes, so rightnow we have alpha, that's between us right now. and we're able to control,right now, facebook.

i'm sorry, netflix and youtube. so what we're hoping to isto continue to branch out and develop a partnershipwith them which is what phasetwo would be. would be to developa partnership with these media providers. so, eventually we wouldcontinue to roll out more and more features,more and more apis that allow more mediaproviders to come in.

>> how exactly are yougoing to monazite this? >> yes, that's a great question. so, right now what makes usdifferent from let's say, if netflix decided to do thisfeature piece, of course, the have the money, the havethe users and everything. but what allows us todo it is netflix, hulu, hbo go, all these companies. they have their ownspecial content, their own speciallicenses and everything.

and they won't reallywork together to share a content or anything. but where we comein, we'll be able to give everybody aone site, one resource that they can access for free. and they can watch anything. so let's say me and karthikwant to watch "game of thrones" but it's only in hbo andthat's how it's going to stay. so me and him can go toflickshare, watch it together.

and then let's say we want to goat netflix and watch the flash or something like that. you can also use thesame site flickshare. so our users will beable to access any of these other media providerswithout being stuck into, let's say, netflixreleases a feature. they wouldn't be justconfined in netflix. >> but i'm stillnot exactly clear. how do you get paid?

>> i'm sorry, can you? >> how do you get paid? >> how do we get paid? that's the targeted ads. so we're going to beworking with google adsense to create those targetedads as you saw previously, let me bring that up real quick? yes, so pass that. you see that arrow?

so what we're doing is havingour chat widgets include an embedded ad. so, it won't interferewith the user. so it won't be like anad flash or anything. it'll be within the comments. and that's how wegenerate money. so let's say you're donewatching "the arrow" or you're done watching yourfavorite show and you're looking for that next great thing.

these targeted ads willhelp you, bring you that. so every click, every view, we would generate a certainamount of money from that. >> got you, thank you. >> do you have any otherpotential use for this? i mean, you know, i never careto watch a tv show with someone from san francisco oranything like that. so i mean, do you-- have you thought about any other potentialuse for this?

>> yes. so actually,unfortunately we didn't get to that last slideof competitors. so that, we do have acompetitor called rabbit and what they do is, theylet multiple users talk. and they give them all theshared browser windows, you could do whatever you want. you could read the news. you could do whatever youwant with these other users. the problem there is that whenyou have a virtual browser

window, there's a lotof drop in quality and it's just nota bad experience. so, as any smallcompany, we want to focus on one thing and one thing only. so, we're focusing on netflix,hbo, amazon instant video and pretty much a wayto connect and watch with someone elsein other places. so we may branch out later butat first we definitely want to focus on one thing anddoing that one thing well.

any other questions? all right. >> ok. thank you. >> thank you >> oh sorry. >> it's ok. >> folks, just a littlebit of information. our judges are goingto be working on this. and the winners and they're allhere, and they're all winners,

and they're all rankedvery highly out of 71, are going to be announced atthe end of our keynote address by robert latorrewhich should be-- is it one thirty ruppa[assumed selling]? at one thirty, thank you verymuch we hope you can show up to the keynote address.